. Automotive 2025: Industry without borders. United States of America, , 2015.

For decades, the auto industry was a very structured and tight ecosystem with clearly defined boundaries. The auto manufacturers ruled and few “outsiders” were allowed in—even consumers didn’t have much of a voice. But all of that began to change with the growth of digital technologies. Based on their digital experiences with other industries, today’s consumers now expect seamless, omni-channel and customized auto-related experiences, and they are increasingly willing to contribute to product and services innovation. Consumers know how to get information online and circumvent the standard processes that used to restrict their involvement with industry participants.